NGU Hoodie

- Supremely comfortable & warm heavyweight hoodie

- "Never Give Up" embroidery on left chest.

- Kobe & Shaq centerpiece print on the back.

- A best-selling item for our brand. 🥇

- Hoodie fit runs regular. Order true to size for a true to size fit. Size up for a looser fit.

- Inspired by Kobe Bryant and the infamous 4-airball moment in the 1997 Playoffs. Facing the embarrassment of failing on the biggest stage, Kobe channeled that energy to become one of the most accomplished players and leaders of our time. This hoodie honors that journey, from the lowest points to greatness. [Originally released June 28, 2019]

Failure Does Not Define Your Story. Keep Pushing.